📁
Marketing & Business Development
📅
190001HP Requisition #

Summary:  

 

ABOUT THE ROLE 

We are looking for a talented Content Specialist who has a nose for a story and a way with words. 


Ultimately, your mission is this: Create undeniably great content that drives

web traffic and engagement, generates leads, increases sales and boosts customer success and loyalty.
 

You’re a creative marketing professional with a proven track record creating great copy and content. You have stellar writing skills, a love for good marketing, and a
roll-up-your-sleeves attitude. You can crush some blog posts, landing pages, emails, chatbot prompts, video scripts, how-to guides, and more. 


OUR TEAM MISSION 

We believe we have an important story to tell: companies can transform the way they connect with customers through our cloud customer experience software. Genesys guides
our customers — the real heroes in our stories — to make these transformations.

  

HOW WE WORK 

Our marketing team is highly collaborative. We move fast on executing new content and ideas. We try out new things constantly, learn from them, and iterate.

Our team is our corporate family. We thrive on transparency in communication and generous candor. And we dare to fail, without fear of rank or title. 

 

YOUR FUTURE DAY-TO-DAY RESPONSIBILITIES

  • Craft engaging content. It must support our business goals, fit our content strategy, and make the buying process easier for our prospects and our teams.
  • Advocate for prospects and customers. Create content they want. Tailor and optimize it for persona, buying stage, communication channel and content format.
  • Champion clarity. Not all messages are created equal. You know how to clarify a message and move readers to action through simple words and powerful visuals. 
  • Collaborate across teams. Work with our SMEs and our marketing partners to generate ideas and content.
  • Push the boundaries. Be willing to challenge tried-and-true B2B marketing tactics with new ideas that set us apart, win market attention, and inspire the team.
  • Iterate and optimize. Make data-driven improvements to boost the effectiveness of content and programs.

   

YOU CAN CHECK OFF THESE REQUIREMENTS BOXES: 

  • 2+ years of experience (writing, content creation, or demand generation) 
  • Editorial mindset that seeks to understand what makes great content 
  • Impeccable written communication skills and strong presentation skills 
  • Experience with WordPress, Google analytics, Outreach.io, Marketo, and Salesforce  
  • Bachelors in business, communications, marketing or equivalent 
  • Eagerness to excel in a fun, ever-changing work environment 
  • Willing to travel 10% 

 

About Us 

Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel
customer journeys
 that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via www.genesys.comTwitterFacebookYouTubeLinkedIn, and the Genesys blog

 

 

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. #LI-TL1

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