Digital Marketing Manager

Marketing & Bus Develop
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Job Title: Digital Marketing Manager, JAPAN

Department & Team: Field Marketing

Reports to: Senior Digital Strategy Manager, APAC

Location: Tokyo, Japan



Reporting to the Senior Digital Strategy Manager for APAC and Japan, you will be responsible for managing digital marketing activity in Japan, building marketing programs that generate pipeline and build awareness for the region. You will also work closely with the Japanese Field Marketing team to co-ordinate on activities.

The ideal candidate will have hands-on experience managing ABM, Social, Search, Display and Retargeting campaigns while seeking new digital platforms to generate demand and increase online loyalty.


Key responsibilities:

·         Development and Project Management end to end of new marketing programs

·         Work on SEO strategy for Japan and optimise website – under the APAC and global team’s guidance

·         Manage SEM for Japan market and build strategy with support from APAC lead and local agency

·         Update Japan website with new content in line with global campaigns and local initiatives

·         Roll out paid social media campaigns to complement centrally driven programs as well as developing localised campaigns

·         Arrange webinars and promote

·         Build ABM programs with the support of APAC lead.

·         Liaise with local and APAC digital agency when required

·         Localise and build email/nurture streams in line with APAC requirements

·         Management of local blog and organic social channels

·         Campaign/program reporting


Knowledge, Skills and Experience:

         Digital native/savvy with minimum 5 years’ experience, preferably agency-side or in a similar role within a B2B environment

•         Good understanding of social media landscape and experience in running paid campaigns as well as organic

•         Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics

•         IT industry experience an advantage but not essential as long as you have a keen interest in technology

•         Ability to work with multiple stakeholders in remote environments

•         Marketo & Salesforce proficiency will be a strong advantage

•         WordPress experience an advantage

•         Familiar with graphic design tools (InDesign, Illustrator, Photoshop etc.) preferred

•         Strong Copywriting Skills a bonus

•         Business level English and fluency in Japanese a must #LI-MP1


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