Field Marketing Manager

📁
Marketing & Business Development
📅
20000078 Requisition #

  

This role is responsible for Field Marketing in a US sub-region supporting East & West Enterprise Sales


Responsibilities:

  • Develops and drives innovative integrated marketing strategies digital and physical to meet and exceed marketing and sales objectives 
  • Monitors results and makes ongoing enhancements and adjustments to strategies and programs as required
  • Ability to work with data and analyze performance reports
  • Builds and maintains a strong relationship with key stakeholders to ensure Sales/Marketing alignment on all programs
  • Works closely with sales to identify, develop, and promote customer successes
  • Ensures voice of the field for their sub-region is inherent in all builds and shares responsibility for the success of all programs
  • Manages the allocated Marketing budget to drive optimized investment and ROI
  • Selects and manages outside agencies and keeps strong relationships to ensuring the optimized use of marketing budget and to delivering innovative demand generation programs
  • Partner work with partners to drive demand gen and channel relationships

Qualifications:

  • 5+ years of marketing experience (events, webinars, digital marketing, partner programs, etc.)
  • Bachelor´s degree in Marketing or a related experience is required
  • Fluent in French Canadian
  • Understand or knowledge Enterprise market in either NA sub-region (Canada and East)
  • Commercial knowledge nationwide
  • Knowledge of integration strategies of digital and field events
  • Knowledge of lead generation and sales cycles for revenue growth
  • Minimum of 50% travel required
  • Experience navigating marketing applications
  • Track record of partnering with a high energy, direct sales force
  • Proven presentation skills, visualizing complex content and managing critical questions
  • Strong communications skills
  • Desire to tackle challenging and diverse tasks
  • Ability to work collaboratively across various teams
  • Professionalism, resourcefulness and judgment with strong work ethic

   

About Genesys

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a ServiceSM so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys CloudTM, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com

   

 

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. #LI-TL1

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