Lead Development Representative

Marketing & Business Development
200000DB Requisition #


The Sales/Lead Development Representative is responsible for generating qualified opportunities for the sales force through a combination of inbound & outbound efforts. They also serve as the main point of contact to build relationships with incoming calls and web inquiries. The role is 100% dedicated to lead management and nurturing leads.




  • Build rapport with contacts by offering resources (webinar invitations, white papers, relevant blog articles, etc.) and understanding where the prospect is in the buying process
  • Transform Marketing leads to Sales Opportunities that meet a minimum qualification criteria (BANT), by educating and challenging prospective buyers
  • Partner with field sales reps on outbound prospecting and competitive strategies to generate opportunities
  • Assist in live inbound chats and phone calls and follow-up via phone and email on leads from web, events, email campaigns, etc.; ask for referrals 
  • Follow best practices for maintaining Salesforce.com database accuracy and completeness by updating records regularly
  • Assigns and uses lead nurturing process on ICP accounts not ready to buy
  • Searches internal and external subscription databases, LinkedIn, etc. for additional key contacts within existing companies



  • Native Spanish Speaker; Fluent (written and spoken) English; Portuguese will be a plus
  • Excellent presentation, verbal and written communication skills, and ability to engage with technical and senior executive business decision makers.
  • Strong rapport building phone and face-to-face communication skills
  • Bachelor’s degree in marketing, communication or related major, or equivalent related experience in Software, SaaS
  • 3+ years of proven business-to-business experience in a sales or inside sales environment.
  • Experience with third party tools, including, but not limited to: Salesforce.com, Marketo, LinkedIn, live chat, and demonstration tools strongly preferred
  • Experience with Salesforce.com reporting, dashboards, and analytics preferred
  • Experience in Microsoft Office applications Excel, Outlook, Word, and PowerPoint as well as significant experience with customer relationship management software.
  • Knowledge of telecommunications industry (Contact Center, IVR, PBX, CTI, ACD) an advantage.
  • Exceptional time and project management skills with the ability to multitask required.
  • Driven to exceed defined targets and quotas.

Salesforce experience is a plus.

About Genesys

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com.

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.


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