Marketing & Business Development
1900008D Requisition #
1185 Total Views
Role: Marketing Automation Specialist
Location: Araneta Center, Quezon City
Job Summary

The Marketing Automation Specialist is a detail-oriented position that supports email production and campaign execution across digital marketing channels to ensure that Salesforce and Marketo instances deliver all the right reporting downstream. This is a collaborative role to support sales and field marketing initiatives globally while aligning with the global Digital Demand Gen team.


Key Responsibilities


 Maintains corporate brand by ensuring consistency throughout marketing, following company image and quality standards.

  • Oversees planning and execution of email marketing projects, production schedules, and quality assurance.
  • Develops HTML-based emails in the Marketo platform, using design files or at times creating your own using best judgement.
  • Creates Salesforce Campaigns for ROI tracking
  • Understand our lead management processes and encourage proper completion of the SFDC campaign object that can help facilitate program follow-up efforts.
  • Filters proper segments for email subscribers to receive targeted communications.
  • Attains approval from stakeholders and facilitates email changes as needed to coordinate deployment of email campaigns as requested by stakeholders.
  • Maintains organization of all files and assets within the email system and ensures efficiency.
  • Act as key go-to resource for regional-specific questions and provide direction on marketing ops processes, reporting/analytics, and data governance/account segmentation strategies.

Minimum Requirements

  • Minimum 2-5 years of experience in Marketing Automation, digital marketing.
  • Degree in a relevant discipline: Graphic Design, Computer Programming, or equivalent combination of education and experience.
  • Previous hands-on experience in email marketing for campaigns in a leading enterprise marketing automation platform, i.e. Marketo, Eloqua or similar.
  • Previous hands-on experience manipulating Dreamweaver, Photoshop files and HTML.
  • Demonstrated track record of managing and executing high-volume digital campaigns in a fast-paced environment with a very high degree of accuracy.
  • This is a collaborative services role. Excellent communication and interpersonal skills required.
  • Applicants must be fluent in English, both written and oral.
Work Context
  • Must work Eastern Standard Time hours
  • Communicates regularly with colleagues and management
  • Is also able to work with minimal direction
  • Takes pride in completing projects and takes charge when necessary
  • Maintains honesty as the best policy for everything, integrity creates character and defines who you are
About Us

Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via http://www.genesys.com/, Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.


Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.


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