Product Marketing Manager

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Marketing & Bus Develop
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Genesys is the global omnichannel customer experience and contact center solution leader. Our customer experience platform and solutions help companies engage effortlessly with their customers, across all touchpoints, channels and interactions to deliver differentiated customer journeys, while maximizing revenue and loyalty. In 2012, the ownership of Genesys transferred from Alcatel-Lucent to a company controlled by the Permira Funds with participation from Technology Crossover Ventures.Today, Genesys operates as a standalone company. We help organizations across all industries define the journeys that matter most to customers by delivering consistent experiences to every touchpoint.

 

Job Title: Product Marketing Manager
Location: Chennai, India


JOB DESCRIPTION

About the Role:

Genesys is hiring a Product Marketing Manager who thrives on taking the complex and making it meaningful, visceral, understandable, and personal. We believe we have an important story to tell about the transformative guidance we bring to customer engagement, employee engagement, and digital transformation. It is a story of change: Our customers are changing because their customers are changing. Genesys makes our customers the hero who can make that change.

World-class marketing and storytelling experience. You have strong track record in marketing, brand management, communications and storytelling. You understand that marketing ultimately is about creating meaningful connection that drives action. You know how digital marketing and the use video can create change. You have extensive experience with new (emphasis!) and traditional marketing content and believe that marketing is part art and part science (aka, data to better understand the efficacy of your work).

Demonstrated capacity to develop, refine and transmit the Genesys message to key stakeholders our Peers, Prospects, Customers, Partners, Analysts, and our community around the world. You are skilled in taking new, unknown and/or complex products, and transforming them into compelling human speak that boils it down to its essence. Better yet, you can convert the message into compelling stories that move our stakeholders to action thru well executed content and marketing campaigns.

Exceptional writing and communications skills. You must be a strong writer who is comfortable managing and representing the multiple voices of Genesys. You enjoy creating compelling, persuasive presentations and are a rockstar in delivering them too.

A deep commitment to our mission. You are a proven leader with evidence of empathy, passionate curiosity, and a commitment to helping our customers and colleagues. You have grit and a strong work ethic and you produce quality results, often in a condensed timeframe.

A strong commitment to each other. You excel at positive collaboration. A Lion used to prowl about a field in which Four Oxen use to dwell. Many times he tried to attack them but whenever he came near they turned their tails to one another so that whichever way he approached them he was met by the horns of one of them. At last, however, the Oxen argued among themselves, and each went off to pasture alone in a separate corner of the field. The Lion then attacked them one by one and soon made an end of all four. (Aesop) Our team is our corporate family. We thrive on transparency in communication, tolerance in disagreement, and operating without fear of rank or title.

 

Specific responsibilities include:

Key Responsibilities

  • Own and drive strategic marketing initiatives
  • Act as storyteller and evangelist
  • Develop positioning and messaging that differentiates us in the market
  • Sales enablement communicate the value proposition to the sales team and develop the sales tools that support the selling process
  • Product launch plan the launch of new products and releases and manage the cross-functional implementation of the plan
  • Market intelligence be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them.
  • Creation of original go-to-market content that successfully elevates the Genesys brand
  • Contribute to creation of Customer Success stories

Requirements

  • 5+ years of marketing experience with experience in a sales or sales support role
  • Bachelor s in business, communications, marketing or equivalent
  • Very strong written communication skills as well as strong verbal presentation skills
  • Willing to travel 25%
  • Can excel in a fun, ever-changing work environment

About Genesys:

 

Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via www.genesys.com, Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.


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