Marketing & Bus Develop
190000UE Requisition #
1462 Total Views

Position:   Sales Development Specialist
Location:  Manila, Philippines

The role of the Sales Development Specialist (SDS) is to assist the Global Sales Development team in building and maintaining our CRM system by researching, routing, updating, monitoring, sending emails, and adding leads that match our ideal customer profile. This is done through a combination of databases and tools including ZoomInfo, DiscoverOrg, Linked In, SFDC, and Marketo.

Four core elements of the SDS role:

1. Research and validate lead and account data to enable drip marketing and successful Sales Development outreach.

2. Monitor and route leads to appropriate Sales Development Rep.

3. Assist in managing and reporting on customer activity.

4. Assist in outbound email efforts on behalf of the Sales Development Rep.


Key Areas of Responsibilities:

The SDS has a strong skill set that assists in key lead management activities while working closely with the Sales Development team.

  • Research and Validate lead data
  • Searches internal & external subscription databases, LinkedIn, etc. for additional key contacts within new and existing companies, and to verify lead and account data such as company headquarters for alignment and routing purposes
  • Review Genesys anonymous web activity, and research related contacts to add to CRM
  • Determine and accomplish manual lead routing
  • Work with the Sales Development Operations Manager on ongoing audit process
  • Sort out non-workable inquiries and update their lead status and ownership to remove from lead flow
  • Update missing information from lead/contact records (State, Country, Industry, Persona
  • Clear bogus values on inquiries (false phone numbers, job titles, emails)
  • Assign Inquiries to Marketing Campaign or Nurture Path(s) based on interest, Persona, and Ideal Company Profile criteria
  • Research inquiries in LinkedIn & subscription databases to populate missing information
  • Merge duplicate lead records
  • Monitor and convert enterprise and customer lead records to contacts when automation fails
  • Monitor and route new MCL’s with segment and employee count mismatch
  • Teleprospecting
  • Assist in outbound Demand Generation efforts as guided by the lead management team to stimulate interest, increase attendance to events/webinars, and to increase the number of opt-ins within the CRM system
  • Identifies prospect and customer company initiatives and strategic accounts
  • Add all relevant information uncovered during research efforts to SFDC
  • Assist the lead management team in managing customer activity in the CRM system by:
  • Assessing customer activity
  • Updating the lead status
  • Creating tasks for the lead managers to review
  • Recycling leads
  • Notifying lead manager or account executive of activity
  • Reporting on customer activity in a regular cadence

Desired Qualifications & Skills:

  • BA/BS degree College/university degree
  • Excellent written and verbal communication skills
  • Great problem solver; ability to grasp difficult concepts easily
  • Resourceful & ability to adapt quickly to changing environment
  • Experience performing web research to gain a complete picture of a particular topic
  • General understanding of business, company structures, industry classification, and typical company personnel roles
  • Superior organization and time management
  • Proficiency in Microsoft Excel
  • Experience with CRM or marketing automation software
  • Ability to thrive in a cross-functional team environment and readily adaptable to changing market and organizational needs
  • Ability to juggle multiple projects and successfully manage programs and technology solutions in a dynamic, high pressure environment
  • Exceptional project management, analytical and problem solving skills
About Us:

Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via http://www.genesys.com/, Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.


Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.

Job Location
Manila, Philippines
Position Type

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