Senior Marketing Manager, Lead Development

Marketing & Bus Develop
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Senior Manager, Lead Development - Marketing LATAM

Job description:


The Senior Manager for Lead Development supports the LATAM marketing function by overseeing the day to day operations for lead generation, management and follow-up with the lead development team. Lead Development Reps (LDRs) carry total marketing sourced, new logo pipeline quota and a minimum number of opportunities for their respective sub-regions. If there are multiple LDRs, the pipeline in that sub-region is shared. This model is a proven success model, that supports all market segments. 

The position is to provide motivation, monitoring, and coaching to the LDRs across the LATAM region, whilst taking direct responsibility for the development and mentorship of a small LATAM leadership team. This role is to support our effort in creating cross-functional alignment with sales to build a consistent, predictable, and scalable pipeline for revenue growth across all Mid-Market, Commercial and Enterprise organizations who match our ideal customer profile.

Key Responsibilities:

§  Manages a leadership team comprising of a manager, team leaders and senior LDRs for the daily inbound and outbound production and operations of LDRs assigned to LATAM sub-regions including: opportunity and pipeline production, reviewing targets, daily lead qualification activity, quality monitoring, coaching and mentoring.

§  Manages the team to carry out daily prospecting, identifies, qualifies and cultivates a blend of inbound and outbound sales leads through emails, intelligent calling, research on companies as a component of lead generation utilizing the web, LinkedIn and other research tools available.

§  Monitors the team are accurately recording and following the internal lead generation process guidelines in the company’s global prospecting tool, Outreach, and CRM, Salesforce.

§  Builds strong partnerships with marketing and sales to form part of the strategy for LATAM assigned sub-regions

§  Manage marketing and sales activities to ensure the regional team are fully briefed on forthcoming events and their workload is organized to manage the prioritization and timeliness of completion of lead qualification

§  Delivers measurable results in concise reporting format directly to the Director Journey Management and Regional Sales Directors as needed.

§  Ensures that KPI’s as met such as number of qualified leads, appointments set, and percentage of conversion rates, total bookings revenue, win rates etc., and show targeted quarterly improvement.

§  Owns all aspects of training, taking into account differences and styles required to make each role produce the highest standard of lead qualification.

§  Manages a subset of the team budget, expense and time off approvals.

§  Responsible for ongoing performance feedback along with creation and delivery of probationary and annual performance reviews.

Minimum Requirements:

§  BA/BS or experience work equivalent.

§  Proven business-to-business experience in a successful inside sales, marketing, lead generation environment.

§  Proven 3-5 year experience in a management capacity

§  Proven track record of motivating and cultivating an efficient and well-run team with all personality traits

§  Experience in a corporate environment with a proven track record of ongoing coaching.

§  Proactive self-starter with the ability to manage multiple projects simultaneously while meeting aggressive targets and deadlines.

§  Understanding of the telecommunications industry and call-centre technology is preferred but not essential.

§  Exceptional interpersonal, organizational and verbal and written communication skills.

§  Proficient in all operational MS Office product suites, and other CRM platforms.

§  Comfortable working within a fast paced and analytical environment that requires willingness to learn and apply new concepts and strategies quickly.


Desirable Skills:

§  Travel expectations are dependent on regional team requirements so need to be willing and able to travel within LATAM. However, 70% will be office based.


Primary Location:  COLOMBIA, Bogotá Office


About Us:


Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via, Twitter, Facebook, YouTube, LinkedIn, and the Genesys blog.


Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.


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