Sr. Business Systems IT Analyst (Marketing)

20000021 Requisition #



Genesys is looking for a highly driven Sr. Business Systems IT Analyst for the marketing function. This is a unique position which requires deep technical expertise coupled with the ability to creatively and effectively solve problems. As a Sr. Business Systems IT Analyst you will partner with business stakeholders to analyze current state needs and challenges, identify improvement and automation opportunities, develop a backlog of user requirements, propose business and system architectures, initiate proof of concept effort for specific capabilities and work with IT development team to enable the product(s) – both off the shelf and custom. 


The role of a Sr. Business Systems IT Analyst will have responsibility for providing functional and technical expertise in identifying, evaluating and implementing process and procedures to help solve complex business problems.   



  • Creative, innovative and design thinking to enable and improve business processes through new or enhanced products / tools  
  • Strong blend of business sense and process knowledge: You evaluate things holistically and think through the objectives, impacts, best practices, and what will be simple and scalable  
  • High-energy, company first, positive attitude: Passionate and motivated to make a massive impact and work hard in a fast-paced environment  
  • Multi-tasking prioritization expertise: Experience (and preferably an enjoyment of) balancing numerous different priorities and demands 
  • Excellent critical thinking, problem solving and analytical skills with a keen attention to detail 
  • Ability to communicate effectively and interact with cross-functional teams  
  • Strong verbal and written communication skills including the ability to effectively collaborate with a diverse group of people 
  • Self-starting, ability to work with minimal direct supervisions; takes ownership  
  • Ability to effectively prioritize and execute tasks in a high-pressure environment and must be able to manage multiple requests at the same time 
  • Strong team players; ability to lead peers in accomplishment of common goals 


Minimum Requirements: 

  • Bachelor’s degree in the field of computer science or similar technical area 
  • 8+ years of experience as business IT analyst and 2+ years as product manager in Marketing processes and capabilities across demand generation, A/B testing and web-site optimization, customer journey and persona management, web/mobile marketing, and analytics 
  • Experient in agile development cycle, running multiple sprints and leading team to test & deliver business initiatives 
  • Strong expertise in business process management, technology architecture point-of-views, tool evaluation, roadmap definition & business partnership 
  • Must have experience with Salesforce, integrating Eloqua with Salesforce (Salesforce Admin certification is a plus) 
  • Must be capable of collecting information from multiple sources and integrating the information to find creative ways to meet the business needs.  


About Us: 

Genesys® powers more than 25 billion of the world’s best customer experiences each year. We put the customer at the center of everything we do and passionately believe that great customer engagement drives great business outcomes. More than 10,000 companies in more than 100 countries trust the industry’s #1 customer experience platform to orchestrate omnichannel customer journeys that eliminate silos and build lasting relationships. With a strong track record of innovation and a never-ending desire to be first, Genesys is the only company recognized by top industry analysts as a leader in both cloud and on-premise customer engagement solutions. Connect with Genesys via www.genesys.comTwitterFacebookYouTubeLinkedIn, and the Genesys blog. 


Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. #LI-TL1

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