Thought Leadership Director

Virtual office is acceptable 

ABOUT THE ROLE 

We are looking for a talented content specialist who has a nose for thought leadership and a way with words.

Ultimately, your mission is this: Create undeniably great content to educate and inspire our buyers, partners and internal stakeholders.

OUR TEAM MISSION 

We are the advocate for our prospects and customers.  We anticipate buyers’ needs, meet them on their journey, educate with thought leadership and guide them throughout their customer lifecycle in a way that is generous and useful, trustworthy and noteworthy.  With thought leadership, we guide our customers — the real heroes in our stories — to transform customer experience.

HOW WE WORK 

Our marketing team is highly collaborative. We move fast on executing new content and ideas. We try out new things constantly, learn from them, and iterate. 

Our team is our corporate family. We thrive on transparency in communication and generous candor. And we dare to fail, without fear of rank or title.

YOUR FUTURE DAY-TO-DAY RESPONSIBILITIES 

• Do your homework.  Conduct primary and secondary research with continuous curiosity.  Synthesize intelligence from internal and external data sources.  Dig in to find the meat. 
• Craft thought-provoking content. Author and co-author big reports and technical innovation content.  Enlighten with new ideas.  Showcase our expertise.  Engage with a good experience.  Align to our business goals and deliver an overarching content strategy.   
• Advocate for prospects and customers. Create content they want. Tailor and optimize it for persona, buying stage, communication channel and content format. 
• Champion clarity. Not all messages are created equal. You know how to clarify a message, bring data to life and move readers to action through simple words and powerful visuals.  
• Collaborate across teams. Work with internal and external SMEs to make it happen. 
• Push the boundaries. Think beyond what is accepted as possible.  Be a voice of innovation and thought leadership within and beyond the contact center.  Expand beliefs that will inspire others to build a better tomorrow. 
• Iterate and optimize. Derive every ounce of value from our hard work.  Make data-driven improvements to boost the effectiveness of thought leadership content and programs. 

YOU CAN CHECK OFF THESE REQUIREMENTS BOXES  

• 5+ years of experience in content creation, research and data analysis (Content Marketing) 
• Impeccable written communication skills that spans business and technical content 
• Takes the ball and runs with it, working both independently and collaborating cross-functionally 
• Eagerness to excel in a fun, ever-changing work environment 
• Bachelor’s in business, communications, marketing or equivalent 
• Willing to travel 10% (when we’re out of a global pandemic, of course)

About Genesys  

Every year, Genesys® delivers more than 70 billion remarkable customer experiences for organizations in over 100 countries. Through the power of the cloud and AI, our technology connects every customer moment across marketing, sales and service on any channel, while also improving employee experiences. Genesys pioneered Experience as a Service℠ so organizations of any size can provide true personalization at scale, interact with empathy, and foster customer trust and loyalty. This is enabled by Genesys Cloud™, an all-in-one solution and the world’s leading public cloud contact center platform, designed for rapid innovation, scalability and flexibility. Visit www.genesys.com. 

Genesys is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics. #LI-TL1